Ad Nut enjoyed this amusing TVC for Australian outdoor retailer BCF by The Monkeys. But is an ad showing the potential horrors of the great outdoors a good way to make people want to visit the great outdoors Presumably we're supposed to conclude that the trip would have gone better if only the family had splashed out on a crap-ton of expensive gear beforehand. Anyway, it's way better than this recent, disgusting campaign about the outdoors....
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