Ad Nut
Aug 1, 2017

Food-truck menu contains killer Asian dishes, literally

Paralysis-inducing toxins, anyone?

In the video above, a food truck branded as 'Khil me' offers pufferfish "cut non-traditionally to maintain its poisonous essence" and spring rolls garnished with "hints of paralysis-inducing toxin." 

In reality, the truck is a prop in a BBDO-produced PSA for the US nonprofit called End Allergies Together (EAT) and the proprietor of the truck is actually award-winning celebrity chef Ming Tsai, who owns restaurants in metro Boston and has appeared in several US television shows.

Food allergies are serious—the very concept of a nut allergy is absolutely horrifying to Ad Nut—so the effort to build awareness is commendable. For a full report from Kathryn Luttner of Campaign US, who accidentally wandered into the shoot in NYC, please see "Ming Tsai dishes up killer meals in BBDO's PSA about food allergies".

Ad Nut also urges you, if you're ever in the Boston area, to seek out Tsai's restaurants, where the dishes truly are 'killer'—but only in the hyperbolic sense.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


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