Ad Nut
Aug 1, 2017

Food-truck menu contains killer Asian dishes, literally

Paralysis-inducing toxins, anyone?

In the video above, a food truck branded as 'Khil me' offers pufferfish "cut non-traditionally to maintain its poisonous essence" and spring rolls garnished with "hints of paralysis-inducing toxin." 

In reality, the truck is a prop in a BBDO-produced PSA for the US nonprofit called End Allergies Together (EAT) and the proprietor of the truck is actually award-winning celebrity chef Ming Tsai, who owns restaurants in metro Boston and has appeared in several US television shows.

Food allergies are serious—the very concept of a nut allergy is absolutely horrifying to Ad Nut—so the effort to build awareness is commendable. For a full report from Kathryn Luttner of Campaign US, who accidentally wandered into the shoot in NYC, please see "Ming Tsai dishes up killer meals in BBDO's PSA about food allergies".

Ad Nut also urges you, if you're ever in the Boston area, to seek out Tsai's restaurants, where the dishes truly are 'killer'—but only in the hyperbolic sense.

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.


Related Articles

Just Published

8 hours ago

Joanne Theseira promoted to CEO of Publicis ...

In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.

9 hours ago

The 'p' word: What we should consider when we talk ...

The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.

10 hours ago

Women to Watch 2022: Devika Sharma, InMobi

A firm believer in diversity, innovation and teamwork, Sharma heads up the agency sales team through hard times in India and extends her expertise to other markets in the region.