The message of the campaign, ‘This Could Be You’, warns that work accidents could happen to anyone, if they take safety for granted and neglect safety practices.
The campaign is supported by OOH, print, radio and a TVC that is currently running on national TV and cinemas until July 2013.
The 30-second TVC shows a construction worker slipping on a rod and falling in slow motion down from the top floor of a building under construction. A voice-over states how this victim could be anyone – a father of two, a newlywed, or someone’s son.
“This year, we have personalised the campaign message further with the phrase ‘This could be you’,” said Lee Tzu Yang, chairman of Workplace Safety and Health Council. “We hope that anyone who thinks that accidents will not happen to him or her will have to think again, and consciously take the precautions that help to manage and mitigate the risk.”
CREDITS
Agency Grey Singapore
Account service Penelope Wetherill/Michelle Tan
Creative
CCO Ali Shabaz
Senior art director Deng Ying Zhi
Copywriter Mok Wen Kai
Broadcast producer Sandra Ong
Production
Production house KTV
Director Desmond Tan
Post production VHQ Singapore
Audio production Songzu Singapore
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