Staff
Feb 24, 2021

Evolving strategies for the new path to purchase

SPIKES ASIA X CAMPAIGN: Shifting consumer behaviour in the last 12 months has meant marketers everywhere have had to re-strategise and accelerate digital transformation. Which 'new normal' consumer trends are here to stay?

This session was broadcast during Spikes Asia X Campaign at 3 pm on February 24, 2021.

Asia Pacific has varying levels of digital maturity, but shifting consumer behaviour in the last 12 months has meant marketers everywhere have had to re-strategise and accelerate digital transformation. Consumer POS has evolved but is this change permanent?

In this panel discussion, leading CMOs and experts answer:

  • What are the ‘new normal’ consumer trends that are here to stay?
  • The pandemic has given rise to a mobile-first world order. How important is the mobile app economy going to be for brands in the future?    
  • How do brands who do not own an app straddle this development?

Speakers

  • Rishi Bedi, Vice President SEA, Korea & Japan, InMobi
  • Jessica Goodfellow, Deputy Editor & Technology Lead, Campaign Asia-Pacific
  • Dhiren Amin, CMO Asia, Kraft Heinz
  • Lyubomir Minkov, SVP Marketing, NTUC Enterprise
  • Pankaj Batra, Vice President & Chief Brand Officer APAC, Pizza Hut

See all our Spikes Asia X Campaign coverage:

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