Ad Nut
Jun 18, 2021

Don't do what these Dew dudes do

AD NUT's RIDICULOUS AD OF THE WEEK: A missed train connection results in some very reckless driving (and drinking) in a spot by Wunderman Thompson for Mountain Dew.

Mountain Dew and Wunderman Thompson have made what they call a blockbuster action film about a guy who misses his train and the friends who insist on helping him catch it.

Ad Nut advises that no one engage in any of the activities shown here: not the aggressive and reckless (but happily wreckless) driving, not the grabbing of refreshments from a roadside vendor without stopping, not the jumping of your car onto the top of a moving train, and definitely not the literal pouring of Mountain Dew down your throat.

Ad Nut appreciates that the fellows stopped to avoid running over some peaceful woodland creatures though. 

Fun ad. Ridiculous, but a good ridiculous.

The ad is running in Pakistan, the Middle East, Southeast Asia, and Europe. It's accompanied by outdoor and social elements. It stars Fahad Mustafa, Ahad Raza Mir, and Aryaan Arora. 

CREDITS

Agency: Wunderman Thompson
Production Company: In & Out Productions
Director: Timothy Kendall
Director of Photography: Sam Chase
Executive Producer: Frida Sellar
Executive Producer: Julia Dangond
Producer: Seth Levin
Production Designer: Tom Criswell
AD: Chris Northup
Post Production & VFX: UPP
Music: Papa Music

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

1 hour ago

What’s all the fuss about FLoC?

Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.

2 hours ago

Scent marketing: The sweet smell of (brand) success

With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.

2 hours ago

Move and win roundup: Week of August 2, 2021

Integral Ad Science, Stellantis, Malaysia Aviation Group, BBDO Greater China, Circus Social, Mindshare, and more, in our weekly collection of people moves and account news.

2 hours ago

SPH announces $3.4 billion takeover, delisting

Takeover by Keppel Pegasus avoids a situation where prime SPH assets would be cherry-picked, the embattled media company contends.