An international effort shot with a Scorsese-level attention to period details, the above film adapts 'The Gift of the Magi' to promote Shaddy, a Japanese gift retailer.
Ad Nut won't discuss the details of the story, so as not to bore those who know it or spoil it for those who don't. Suffice to say it remains sweet and meaningful more than 100 years after its original publication, and converts well to a short film set in Hungary—and not at Christmas time.
Dentsu worked with Hungary's Flatpack Films, Japanese production company Taiyo Kikaku and Hamburg-based production company Dokuwa Communications on the shoot, which took place in the city of Esztergom after a diplomatic visit interfered with plans to shoot in Budapest and the companies had to scramble to scout a new location in one week.
The campaign is running now on TV and online in Japan.
Coodi：Ken Hagen Takenaka
Pr：Yasuyo Isono / Mariko Tsutsumi
PM：Eriko Amari/Yuki Shiihara
Lig：Satoshi Mizoguchi/Marton Tamus
Make up：Petra Kovacs
Cast：Mate Buzasi/：Laura Nemeth
Production Service Company: Flatpack Films
Service Producer: Zita Kisgergely
Production Manager: Virág Varga
Location Manager: Fanni Verbovszki
Production Coordinator: Krisztina Tóth
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