Ad Nut
May 4, 2017

Dentsu recreates 'Gift of the Magi' for Japanese retailer Shaddy

Cinematic ad shot in Hungary by Dentsu and Flatpack Films.

An international effort shot with a Scorsese-level attention to period details, the above film adapts 'The Gift of the Magi' to promote Shaddy, a Japanese gift retailer.

Ad Nut won't discuss the details of the story, so as not to bore those who know it or spoil it for those who don't. Suffice to say it remains sweet and meaningful more than 100 years after its original publication, and converts well to a short film set in Hungary—and not at Christmas time. 

Dentsu worked with Hungary's Flatpack Films, Japanese production company Taiyo Kikaku and Hamburg-based production company Dokuwa Communications on the shoot, which took place in the city of Esztergom after a diplomatic visit interfered with plans to shoot in Budapest and the companies had to scramble to scout a new location in one week.

The campaign is running now on TV and online in Japan.


CD:Megumi Okamura 

PL/C:On Gunji

AD:Yu Hirata

CP:Kumiko Torii

AE:Naofumi Mura

Coodi:Ken Hagen Takenaka

Pr:Yasuyo Isono / Mariko Tsutsumi

PM:Eriko Amari/Yuki Shiihara

Dir:Wakana Suzuki

AD:Tamas Vass

Cam:Tetsuya Kondo

Grip:Norbert Csontos

Lig:Satoshi Mizoguchi/Marton Tamus

Art:Tunde Csaki

STY:Blanka Haraszti

Hair:Victor Nagy

Make up:Petra Kovacs

Casting:Ralph Verkin

Cast:Mate Buzasi/:Laura Nemeth

Offline:Noritaka Imamura

Online:Yohei Takagi

Color:Shigeyuki Toriumi


Mixer:Hiroyuki Suzuki

SE:Toyohisa Nakano

Music:Setsu Fukushima

Production Service Company: Flatpack Films 

Service Producer: Zita Kisgergely 

Production Manager: Virág Varga 

Location Manager: Fanni Verbovszki 

Production Coordinator: Krisztina Tóth

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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