Campaign India Team
Nov 24, 2014

#DearNeighbour social-media program unites Indians, Pakistanis

The celebrated founder of a Mumbai production house launched the campaign with a short film titled 'Pause'.

Handloom Picture Company's Ram Subramanian has initiated "Dear Neighbour," a social-media movement to improve the relations between Indians and Pakistanis.

The initiative, which invites people from the two countries to post velfies (video selfies) on its Facebook page, was launched with a three-minute film titled "Pause."

The film urges people from both sides of the border to initiate a conversation. It compares the walls between homes to that of the wall between India and Pakistan.

The video's protagonist is trying to write a letter but isn't able to because of  noise from his neighbor's house. As he shifts in his seat to retrieve a dropped pen, the video slows down; a narrator seated in his place lists all the ways in which Indians and Pakistanis are similar. The spot ends with a message that reads "#DearNeighbour" and encourages people from the two countries to "Chat Up."

This article originally appeared on Campaign India


Campaign India

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