Ad Nut
Jan 5, 2017

Crispy curse? Texas Chicken ad shows fowl transformation

Singapore eatery warns that customers will "literally burst into a drumstick in an explosion of pure joy".

Press releases are a source of constant joy for Ad Nut. But rarely, a release transcends the form and reaches a "next level". In such cases, Ad Nut simply must share it. So here is the remarkable statement Singapore agency The Ad Makers provided regarding the ad above: 

The Ad Makers has turned us all into a huge chicken drumstick.

And we like it!

Chinese New Year is upon us, and with it follows yet another trail of indistinguishable seasonal commercials. Bad puns, lackluster ads, we’ve seen it all…so how would one stand out?

The Ad Makers’ answer: By turning us all into chickens, that’s how!

This Year of the Rooster, Texas Chicken brings you a burst of fortune. The message itself is straightforward, but creative execution by The Ad Makers takes what could have easily descended into a formulaic ad, and brings it to the next level instead. Order the Spicy Citrus meal and you stand to win big. So big, in fact, that you literally burst into a drumstick in an explosion of pure joy, leaving your companion with her mouth agape in a priceless look of incredulousness.

Simple, effective, and great entertainment. 

The woman in the ad is not the only one with her "mouth agape in a priceless look of incredulousness".

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


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