Matthew Miller
Oct 8, 2013

Cricket legend demonstrates control for Fujitsu

AUSTRALIA - Fujitsu, through 303Lowe, is showcasing the ball-control skills of Australian cricket legend Mark Taylor to promote its motion-sensitive air conditioners.

wide player in 16:9 format. Used on article page for Campaign.

The products sense when people enter and leave a room, adjusting their cooling accordingly. 

Richard Morgan, executive creative director at 303Lowe, revealed that Taylor's competitive spirit lives on. "When we showed him the ‘total temperature control’ concept, he took it upon himself to master the tricks," Morgan said. "With a bit of practice, he nailed it."

Perhaps Taylor, former Aussie cricket captain and test opening batsman, was also thinking of competing with another legendary display of ball-control—in a Nike ad featuring Tiger Woods (below).

The Fujitsu campaign debuted Sunday. 


Client: Fujitsu, Philip Perham, Marc Cheah
Agency: 303Lowe
ECD:  Richard Morgan
Art director: Mark Cole
Copy Writer: Sean Larkin/Mike Guegan
Head of Business Management: Matthew Clarke
Business Director: Brodie Neader
Head of Strategy: Jon McKie
Head of TV:  Sean Ashcroft
Media planning & buying:  303Lowe

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