The creative idea is to make gold a part of a person’s character rather than a representation of just luxury.
Credits:
Project Caibai’s Gold
Client Caibai
Creative agency BBH China
Creative director Kelly Pon
Copywriter Ken Lu
Art director Jeffrey Sun
Producer Krystie Koh
Account director Jasmin Huang
Production house Play Films
Director Larus Jonsson
Producer David Clarke
Exposure Television, in-store
Credits:
Project Caibai’s Gold
Client Caibai
Creative agency BBH China
Creative director Kelly Pon
Copywriter Ken Lu
Art director Jeffrey Sun
Producer Krystie Koh
Account director Jasmin Huang
Production house Play Films
Director Larus Jonsson
Producer David Clarke
Exposure Television, in-store
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