Jul 11, 2014

Bizarre Video Channel of the Week: The Magic Power of the New White Snake

In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week, a homemade comedy series that's attracted nearly three quarters of a million views.

Channel: The Magic Power of the New White Snake
Total Views: 736,000
Channel subscribers: 170
Active since: April 2014
Number of videos: 15
Channel home page

Competing with period dramas of Chinese TV, Haoli Hu has created his own fantasy comedy that is currently up to episode 15. In it, he plays a man who conjures up his own inner magical powers—flying, morphing, invisibility, walking through walls—in an alternate reality where he battles a tyrant called New White Snake. 

Using TV footage and his own special effects, Hu adapts the plots of famous stories, resulting in a crazy and entertaining comedy.

Through TMG Originals, Hu is currently in talks with brands who wish to partner with someone that can so quickly and organically drive such interest.

Bizarre Video Channel of the Week is produced in partnership with TMG China, a Thoughtful Media Group company, which operates China’s first MCN, TMG Originals. Our aim is to provide intelligence about what consumers are watching—as well as a bit of Friday fun.

Campaign Asia

Related Articles

Just Published

5 hours ago

Anurag Agnihotri elevated at Ogilvy to CCO

Agnihotri was the managing partner of creative for West India at Ogilvy.

6 hours ago

Behavior as a prompt: Why AI’s ability to anticipate...

The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.

6 hours ago

GroupM retains Allianz global media business

A host of Group M agencies will manage the account across different markets, including the UK.

6 hours ago

BBC appoints first chief brand officer

Charl Bassil is currently chief marketing officer at Absolut Vodka.