Ad Nut
Mar 5, 2021

Bad dad? Cute ad

A toddler's first steps take him right out onto the city streets in this ad for Orange France and Apple by Publicis Conseil. But where's his dad?

Ad Nut doesn't bring you much non-APAC work, but Ad Nut liked the dramatic conceit in this ad, 'First steps', from Orange and Apple by Publicis Conseil. 

CREDITS

Advertisers: Orange France
Advertising Managers: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Laurence Poucan, Marie Treguier, Emmanuelle Issartelle.
Music and Experience Brand Manager (Orange Groupe): Vrej Minassian

Agency: Publicis Conseil
CEO: Agathe Bousquet
President overseeing creativity: Marco Venturelli
Executive Creative Director: Fabrice Delacourt
Copywriter: Kevin Salembier
Art Director: Nicolas Hurez
Account Managers: Anne Dauvé, Claudia Weiss, Steven Roué, Priyanka-Lisa Sen 
Strategic Planning: Damien Sabatier 

Production
Agency Producer: Benjamin Auberdiac
Production Company: Division
Director: Rudi Rosenberg
Executive Producer: Helène Daubert
Line Producer: Benoit Roques
DOP: Peter Riis
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Julie Lena
Colourist: Emiliano Serantoni
Flame: Dan Niculescu
Sound Producer: Joël Tessonneau
Sound engineer: Olivier Vehert
 
Music
Title: Udi Baba
Artist: Asha Bhosle
Discovery: Joe Le Maxi – Jean-Patrism

Digital - Marcel
Account Managers: Eric Guillot, Estelle Littaye,
Digital Creative Director: Xavier Le Boullenger
Technical team: Eva Castrillo, Flavie Parize
 
Print - Publicis Conseil
Print creatives: Alain Vuarchex, Vincent Laugier

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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