Staff Reporters
Jun 4, 2013

Axe's Blast outperforms Ranbir Kapoor's star power

INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.

INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.

Playing himself, Kapoor uses a clicker to record the number of times he’s able to grab female and male attention thorugh the course of a day. From the gymnasium to a movie set, he records 147 clicks and feels satisfied with himselfuntil he discovers he had only a fraction of the clicks attained by his driver. The spot ends with a shot of the driver liberally applying Axe Blast at the start of the day.

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