Ad Nut
Apr 25, 2017

Artists paint murals to make missing persons 'Unmissable'

Grey Group Australia gets street artists to paint the life stories of missing people.

This is some pretty great public-interest work by Grey Group Australia on behalf of the Missing Persons Advocacy Network: A series of artists working with families on storytelling paintings that are every bit as vibrant as the missing people they describe.

It immediately makes one wonder why missing-person images have always been plain headshots, devoid of anything that would make you care about the actual person.

In addition to displaying some of the work in the real world (see images below), the campaign website invites family members and artists to sign up, get matched, and go on to create more 'Unmissable' pieces.  

Anthony Moss, ECD of Grey Melbourne:

While usually we want campaign results to feature in the millions, just one new lead that comes as a result of this work will make it all worthwhile.

Ad Nut can't agree more, and hopes this effort gets sustained over the long term.

 

CREDITS

Grey Group Australia
Associate Creative Director / Writer – Sally Richmond
Associate Creative Director / Art Director – Lauren Doolan
Executive Creative Director, Melbourne – Anthony Moss
Chief Creative Officer – Michael Knox
Managing Director, Melbourne – Claudia McInerney
National Planning Director – Danish Chan
Account Director – Catherine David
Account Manager – Casey Nguyen
Agency Producer – Katie Wellbelove
Editor – Leigh Cooke, Glass Case Productions
Digital Producer – Nicolas Brosse, Matt Knight
Digital Developer – Jono Casley, Simon Codrington
Designer – Renee Luri
Social and Digital Manager – Belle Thompson
Director/DOP – Max Walter
MPAN Founder and Director – Loren O’Keefe

Grey Group AMEA
Regional Director, PR & Corporate Communications – Huma Qureshi
Executive, Regional Corporate Communications – Cedric Wceke

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.