Campaign India Team
Sep 14, 2023

Apple shares a carbon footprint update with Mother Nature

Apple CEO Tim Cook and actor Octavia Spencer star in new film that reveals the tech giant is on track to bring its entire footprint to net zero by 2030.

Apple has rolled out a film through which it reveals updates to its 2020 promise of bringing its entire footprint to net zero by 2030.
In the film which features CEO Tim Cook, the Apple team is nervously getting ready for a meeting. Cook and the rest of the team are practicing their dialogues, when the chair of the meeting, Mother Nature arrives, role played by actor Octavia Spencer. Spencer takes her seat and informs the team that it's her third corporate social responsibility meet of the day with companies and asks for an update on the 2020 mission, while stating she's ready to face 'disappointment'.
What follows is that the team has some 'exciting' updates and reveals that Apple is on target to meet
their goals.
The film, which was published on 13 September shortly after the Apple event, also reveals Apple's first carbon neutral product, the Apple Watch.
Campaign India

Related Articles

Just Published

1 hour ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

3 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

4 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

7 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.