May 8, 2009

Amway | Dare to Show | Thailand

Artistry Essentials' Dare the Show campaign in Thailand is asking women to get back to basics.

The cosmetic line not only takes care of the beauty on the outside but from the within with natural ingredients. The commercial targets the young working segment with the message that people no longer have to hide behind a mask of makeup.




Credits:
Project Artistry Essentials by Amway
Client Amway Thailand
Creative agency Y&R/Monday
Creatives Wiboon Leepakpreeda, Passapol Limpisirisan, Supanimit Arreevong, Kirana Phiwklieng
Account management Tida Vibulvanich, Rattanawadee Lertviriyavanich, Kanang Wichitsakonkit
Strategic Niti Tantigate, Narissara Uthaiwattanatorn
TVC producer Voranand Vivorakij
Production house Phenomena
TVC director Satit Kalawantavanich
Exposure Television, print, outdoor, online, event


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