Staff Reporters
Nov 13, 2013

Aldi gets cheeky over a cup of coffee

SYDNEY - Aldi, the supermarket chain with the consistently quirky advertising, does not disappoint in a cheeky new campaign for its Expressi capsule coffee machine, via creative agency BMF.

The new campaign aims to break category convention with a focus on Expressi’s diverse range of blends, BMF said. The 60-second television spot is supported by cinema, outdoor and online.  

“We thought we could talk about a premium coffee product and take it to somewhere a little more refreshing by injecting Aldi’s quirky tone of voice,” said Carlos Alija and Laura Sampedro, ECDs at BMF.

BMF partnered with South African comedy director Trevor Clarence and Sydney-based fashion photographer Simon Lekias for the campaign.

“We have managed to create a campaign that feels unique to the Expressi brand whilst continuing the tongue-in-cheek ALDI tone we've been developing over the last few years,” said a spokesperson for ALDI.


Executive creative director: Carlos Alija & Laura Sampedro
Head of art: 
Siân Binder
Art director:
Patrick Chambers
Copy writer: 
Mark Carbone
Group account director: 
Jonny Bucknall
Account director: 
Aisling Salmaggi
Account manager: 
Mitchell Young
Strategy planner: 
Ali Tilling
Trevor Clarence
Production company: 
Jungle Boys / Your Girlfriend
Executive producer: 
Alex Hay
Sarah Nichols
Post production: 
Method Studios
Drew Thompson
Lukas Farry / Sound Reservoir
Agency TV producer: 
Esta Lau
Art buying: 
Basir Salleh
Agency print producer: 
Deb Meighan
Media planning and buying: 
Client: Anna McGarth and 
Sam Viney



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