Single's Day: Alibaba's 11.11 festival
Coverage of how brands and agencies are capitalising on the 2017 double-eleven Single's Day ecommerce festival.
Has China’s anti-consumerism movement hurt this year’s Singles Day sales?
State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
Alibaba touts $56 billion in sales after 30 minutes of Singles Day
Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.
100 brands sell RMB 100 million in first 111 minutes of Singles Day sales: Alibaba
Cartier's first-ever livestream attracts 770,000 viewers, and imported products including coffee beans and camel milk see high demand as the festival officially kicks off.
Average spend by Singles Day shoppers could slow: Bain
Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.
Alibaba posts slowest revenue growth in four years
Revenues up 38%, profits 50% in Q3, but first quarterly topline decline on record looms as festering Covid-19 hits business hard
Why brands should think differently on Singles’ Day
Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
