Single's Day: Alibaba's 11.11 festival

Coverage of how brands and agencies are capitalising on the 2017 double-eleven Single's Day ecommerce festival.

Nov 10, 2021

Why Tmall’s messaging around 11/11 became ‘less about the discounts’

The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.

Oct 22, 2021

Jackie Chan returns to fight for Shopee's 11.11 sale

The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.

Nov 17, 2020

Has China’s anti-consumerism movement hurt this year’s Singles Day sales?

State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.

Nov 11, 2020

Alibaba touts $56 billion in sales after 30 minutes of Singles Day

Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.

Nov 2, 2020

100 brands sell RMB 100 million in first 111 minutes of Singles Day sales: Alibaba

Cartier's first-ever livestream attracts 770,000 viewers, and imported products including coffee beans and camel milk see high demand as the festival officially kicks off.

Oct 27, 2020

Average spend by Singles Day shoppers could slow: Bain

Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.