Single's Day: Alibaba's 11.11 festival
Coverage of how brands and agencies are capitalising on the 2017 double-eleven Single's Day ecommerce festival.
Miracle marketing cures to festival fatigue
The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.
Alibaba silent on Singles Day sales tally for the first time
A barometer of Chinese retail demand and known for smashing sales records, this year's Double 11 shopping festival was expectedly one of the most challenging since its inception in 2009.
Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11
Watch the video conceptualised by McCann Worldgroup agency Gotham
Single's Day 2022: Has Douyin become the next big thing in China retail?
Alibaba and JD.com aren’t the only ones competing for sales in China’s most exuberant consumer fiesta, rivalry from live streaming platforms like Douyin might be the highlight on this Double 11.
How brands can combat a recession through Singles Day
The managing director of Hylink on three takeaways for brands this 11/11 season.
How Alibaba enhances livestream impact to bring sustainable value
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
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