Advertising is poised to enter an “era of trust” characterised by personalised messaging and customised content driven by a delicate balance of adtech and creativity, according to predictions from leading industry figures attending Cannes Lions festival last month.
Unilever's chief marketing and communication officer talks about the power of one-to-one marketing and reaching China's consumers.
Mindshare's global chief digital and strategy officer talks about the 'killer weapons' of scalable technology and data.
The president of Amplifi Global speaks about creating mobile engagement by marrying data and creativity.
Steven Chang, corporate vice president at Tencent, talks with Campaign about the opportunities in China's film industry.
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