2020 Ramadan / Hari Raya Puasa advertising
Production limitations due to virus-control measure haven't stopped brands and agencies from issuing heartwarming festive messages this year. In fact, the isolation has led to creative solutions and enhanced authenticity, which overall seems at least as effective as big budgets and location shoots ever were. Here's our collection of this year's ads.
Petronas' tells tale of two kampung houses for Hari Raya Aidilfitri
The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.
Singapore NHB and TSLA invited everyone to the feast
The National Heritage Board's campaign included virtual Iftar and a live concert.
Indonesia telcos lead YouTube's list of the year's top 10 Ramadan videos
IM3 Ooredoo, Telkomsel, Grab and Vivo struck chords with stories about—and made during—COVID-19 isolation.
Eid-al-Fitr video blends animation with quarantine-shot video
Necessity is the mother of creativity in this video for SP Setia by FCB Malaysia.
Take it from Jero the cat: Distance can't prevent togetherness
Reprise Digital's Ramadan film for Tenaga Nasional Berhad (TNB) is a bit different this year, but no less sweet.
KitKat offers a sweet treat for Malaysia: An all-star singalong
#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.
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