2020 Ramadan / Hari Raya Puasa advertising

Production limitations due to virus-control measure haven't stopped brands and agencies from issuing heartwarming festive messages this year. In fact, the isolation has led to creative solutions and enhanced authenticity, which overall seems at least as effective as big budgets and location shoots ever were. Here's our collection of this year's ads.

May 25, 2020

Petronas' tells tale of two kampung houses for Hari Raya Aidilfitri

The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.

May 25, 2020

Singapore NHB and TSLA invited everyone to the feast

The National Heritage Board's campaign included virtual Iftar and a live concert.

May 25, 2020

Indonesia telcos lead YouTube's list of the year's top 10 Ramadan videos

IM3 Ooredoo, Telkomsel, Grab and Vivo struck chords with stories about—and made during—COVID-19 isolation.

May 25, 2020

Eid-al-Fitr video blends animation with quarantine-shot video

Necessity is the mother of creativity in this video for SP Setia by FCB Malaysia.

May 25, 2020

Take it from Jero the cat: Distance can't prevent togetherness

Reprise Digital's Ramadan film for Tenaga Nasional Berhad (TNB) is a bit different this year, but no less sweet.

May 25, 2020

KitKat offers a sweet treat for Malaysia: An all-star singalong

#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.