Ad Nut
May 25, 2020

Eid-al-Fitr video blends animation with quarantine-shot video

Necessity is the mother of creativity in this video for SP Setia by FCB Malaysia.

This Eid-al-Fitr video by FCB Malaysia for property developer SP Setia concludes by saying that while things may be different this year, Raya will always stay the same "as long as our hearts stay together and stay sincere."

Ad Nut couldn't agree more, and also likes how the team turned the production restrictions of home isolation into a creative virtue by combining animation and home-shot footage. 

CREDITS

Title: Jauh Di Mata Setia Di Hati
Client: S P Setia
Chief Marketing & Communications Officer: Tina Tong
Head, Group Brand Communications: Adelene Wong
Manager Group Branding & Communications: Andy Lee
Senior Executive, Group Branding & Communications: Mohd Razswan Bin Rus

Agency: FCB Kuala Lumpur
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
Creative Director: Tjer
Creative Strategist: Mandy Chock
Creative Group Heads: James Voon & Jonathan Chan
Senior Designers: Chong Woey Shin & Felicia Lee Hui En
Copywriter: Izham Fazely
Head of Account Management: Sharon Rodrigues
Account Director: Diana Chua
Account Executive: Tim Lee
Senior Producer: Wira Chon

Production House: PRS Productions (M) Sdn Bhd
Executive Producer: ST Fah
Film Director: Telly Koay
Co-Director & Offline Editor: Sherwynn Victor
Production Assistant: Xuan Lee
Visualizer: Kong Hwee

Post House: Meccanica Efx
Post Producer: Fiefa Wan
Online Editor: Hamman
Graphic & Animator: Alvin Ng & Amin
Colourist: Ooi Yi Jing

Audio House: The Rec Room
Audio Producer: Xin Yu
Music Composer: Kieran
Audio Engineer: Jhen Thoo

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

7 hours ago

Singapore's Bigo Technology awaits clarity after ...

Livestreaming social video app 'Bigo Live' is being removed from India's Google Play and App Store.

7 hours ago

If we're to make Sorrell eat his words, the PR ...

The furious response from PRs to Sir Martin Sorrell’s comments, branding PR as ‘press releases’, ‘gin-soaked lunches’, ‘analogue’ and not fit for his growing empire, is understandable.

7 hours ago

CMOs basking in potentially misplaced optimism, ...

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.

8 hours ago

Unilever renames Fair & Lovely as 'Glow & Lovely'

Move follows the company's efforts to be more inclusive