2019 Chinese/Lunar New Year ad-stravaganza
Flying fish. Family dramas. Prosperity burgers. A heavy bucket. A nationalistic rant by Jimmy Choo. 2019's Chinese New Year ads don't lack for variety. Check out our collection, presented along with our best wishes for a prosperous year of the pig.
Piggy Bank: Superunion launches a 'hambitious' CNY spoof brand
Rather than a boring e-card, the agency created a fictional bank brand for Chinese New Year.
Wily elders keep desperate youth captive for CNY festivities
Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.
Meet the Pos, POSB's dramatic family
Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.
Yee sang gets a cinematic origin story
CIMB and Ogilvy offer up a sumptuous film about flying fish (and veggies).
CNY comfort food: McDonald's 'Prosperity Burger'
The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.
Three mainland Chinese brands with fresh approaches to CNY marketing
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
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