2019 Chinese/Lunar New Year ad-stravaganza

Flying fish. Family dramas. Prosperity burgers. A heavy bucket. A nationalistic rant by Jimmy Choo. 2019's Chinese New Year ads don't lack for variety. Check out our collection, presented along with our best wishes for a prosperous year of the pig.

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Piggy Bank: Superunion launches a 'hambitious' CNY spoof brand
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Feb 4, 2019

Piggy Bank: Superunion launches a 'hambitious' CNY spoof brand

Rather than a boring e-card, the agency created a fictional bank brand for Chinese New Year.

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Wily elders keep desperate youth captive for CNY festivities
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Feb 4, 2019

Wily elders keep desperate youth captive for CNY festivities

Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.

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Meet the Pos, POSB's dramatic family
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Feb 4, 2019

Meet the Pos, POSB's dramatic family

Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.

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Yee sang gets a cinematic origin story
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Feb 4, 2019

Yee sang gets a cinematic origin story

CIMB and Ogilvy offer up a sumptuous film about flying fish (and veggies).

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CNY comfort food: McDonald's 'Prosperity Burger'
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Feb 4, 2019

CNY comfort food: McDonald's 'Prosperity Burger'

The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.

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Three mainland Chinese brands with fresh approaches to CNY marketing
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Feb 4, 2019

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

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