Rather than a boring e-card, the agency created a fictional bank brand for Chinese New Year.
Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.
Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.
CIMB and Ogilvy offer up a sumptuous film about flying fish (and veggies).
The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
Director of Marketing & Communications Singapore
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins