Rather than a boring e-card, the agency created a fictional bank brand for Chinese New Year.
Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.
Singapore's oldest bank debuts a modern family, which will live on beyond Chinese New Year.
CIMB and Ogilvy offer up a sumptuous film about flying fish (and veggies).
The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
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