Sep 2, 2020

Kiwi marketer Zespri gives WPP global remit

An integrated team led by VMLY&R and Mindshare will be charged with scaling the brand's presence in 53 markets.

Jun 19, 2017

Furry fruits make stiff people break out and 'Feel alive'

Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.

Aug 16, 2016

Kiwis are 'Sweeter than you think', sings Zespri

New campaign attempts to sweeten the kiwifruits' sour reputation with a musical number.

Sep 6, 2012

Family of kiwifruits raise abandoned human baby in Zespri mobile gaming app

SHANGHAI - A mobile branded-content gaming app for Zespri, a New Zealand kiwifruit brand, has been released based on Zynga findings that young urban Chinese women are the new hardcore gamers.

Mar 8, 2010

TBWA Singapore nets regional Zespri branding brief

SINGAPORE - Zespri, the largest marketer of kiwifruit in the world, has awarded its regional branding brief to TBWA Singapore, concluding a pitch process that started late last year.

Jan 13, 2010

Zespri International picks DDB Korea for creative and media in Korea

SEOUL - DDB Korea has scooped both the creative and media business for Zespri International in Korea after a pitch against TBWA and Mate Communications.