An integrated team led by VMLY&R and Mindshare will be charged with scaling the brand's presence in 53 markets.
Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.
New campaign attempts to sweeten the kiwifruits' sour reputation with a musical number.
SHANGHAI - A mobile branded-content gaming app for Zespri, a New Zealand kiwifruit brand, has been released based on Zynga findings that young urban Chinese women are the new hardcore gamers.
SINGAPORE - Zespri, the largest marketer of kiwifruit in the world, has awarded its regional branding brief to TBWA Singapore, concluding a pitch process that started late last year.
SEOUL - DDB Korea has scooped both the creative and media business for Zespri International in Korea after a pitch against TBWA and Mate Communications.
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