The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.
Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
A marketer who seems to make a big impact wherever he goes, Briantais is now reinventing Colgate-Palmolive's marketing practice in APAC—with results to prove it.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins