Restructuring news captured the most attention, but our list also includes a brand dragged into the HK protests, an attention-getting CMO appointment, a followup on an angry confrontation in China and...Ronaldo.
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
These are the campaigns that made us rant, hold our noses or simply shake our heads in disappointed bafflement.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins