Aug 24, 2022

H&M returns to Tmall but it’s far from business as usual

H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?

Feb 6, 2022

One year on: How are fashion’s boycotted brands faring in China?

H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then?

Jul 2, 2021

H&M continues to fail in China

H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers?

Mar 26, 2021

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Nov 9, 2010

Lu Chuan directs short film for Volkswagen Touareg launch in China

BEIJING – In the build-up to the 23 November launch of Volkswagen’s new Touareg flagship model, award-winning Chinese director Lu Chuan has directed an adventurous 15-minute film shot in China's wild and remote Xinjiang region.