xandr
The future of programmatic is here, and it’s curation
Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
Why diversity in media planning is a business imperative
The role tech can play in bringing the industry a step closer towards a more diverse publishing landscape.
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business.
Tech MVP 2021: Philip Coetzee, Xandr
MOST VALUABLE PROFESSIONAL: Philip Coetzee is passionate about solving systemic problems in adtech and his latest development work has far-reaching benefits. His work elevating the industry extends into mentorship and people development, too.
To prove its worth, programmatic needs to shift to engagement-based metrics
As marketers become thrifty during COVID-19, shifting programmatic to engagement-based metrics like video completion rate or cost per completed view (CPCV) will help demonstrate more tangible return on investment.
How APIs can help programmatic buyers become wizards in their craft
Xandr's associate director on the power of the humble API.
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