How adtech maturity can make programmatic advertising more efficient in a post-cookie world
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
The future of programmatic is here, and it’s curation
Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
Why diversity in media planning is a business imperative
The role tech can play in bringing the industry a step closer towards a more diverse publishing landscape.
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business.
Tech MVP 2021: Philip Coetzee, Xandr
MOST VALUABLE PROFESSIONAL: Philip Coetzee is passionate about solving systemic problems in adtech and his latest development work has far-reaching benefits. His work elevating the industry extends into mentorship and people development, too.
To prove its worth, programmatic needs to shift to engagement-based metrics
As marketers become thrifty during COVID-19, shifting programmatic to engagement-based metrics like video completion rate or cost per completed view (CPCV) will help demonstrate more tangible return on investment.
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