Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
The role tech can play in bringing the industry a step closer towards a more diverse publishing landscape.
The sale marks the end of AT&T’s venture in the content and advertising business.
MOST VALUABLE PROFESSIONAL: Philip Coetzee is passionate about solving systemic problems in adtech and his latest development work has far-reaching benefits. His work elevating the industry extends into mentorship and people development, too.
As marketers become thrifty during COVID-19, shifting programmatic to engagement-based metrics like video completion rate or cost per completed view (CPCV) will help demonstrate more tangible return on investment.
Xandr's associate director on the power of the humble API.
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