Apr 4, 2022

Why diversity in media planning is a business imperative

The role tech can play in bringing the industry a step closer towards a more diverse publishing landscape.

Dec 22, 2021

Microsoft to acquire AT&T’s Xandr

The sale marks the end of AT&T’s venture in the content and advertising business.

May 21, 2021

Tech MVP 2021: Philip Coetzee, Xandr

MOST VALUABLE PROFESSIONAL: Philip Coetzee is passionate about solving systemic problems in adtech and his latest development work has far-reaching benefits. His work elevating the industry extends into mentorship and people development, too.

Jun 10, 2020

To prove its worth, programmatic needs to shift to engagement-based metrics

As marketers become thrifty during COVID-19, shifting programmatic to engagement-based metrics like video completion rate or cost per completed view (CPCV) will help demonstrate more tangible return on investment.