The future of programmatic is here, and it’s curation | Partner Content

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Campaign Asia-Pacific

Dentsu hires Electronic Arts exec to head global ...

To prove its worth, programmatic needs to shift to engagement-based metrics

Jun 10, 2020

Ben Appleton

To prove its worth, programmatic needs to shift to ...

Oct 19, 2022

Apple's adtech plans reveal its APAC advertising ...

Just Published

Paradise City's new campaign seeks to redefine Korean hospitality advertising

3 hours ago

Nikita Mishra

Paradise City's new campaign seeks to redefine ...

Simultaneously launching a popular, luxury Korean resort in two culturally diverse markets and different target audiences was a creative challenge for Dentsu. The end result does not disappoint.

L'Oreal appoints new chief digital & marketing officer for SAPMENA region

4 hours ago

Staff Reporters

L'Oreal appoints new chief digital & marketing ...

CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.

Advertisers in APAC increased digital ad spend in 2022

5 hours ago

Staff Reporters

Advertisers in APAC increased digital ad spend in 2022

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

S4 sees growth slow in 2023 after losing key Mondelez contract

8 hours ago

Will Green

S4 sees growth slow in 2023 after losing key ...

Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.