wimbledon
Wimbledon serves up Fortnite experience for younger fans
A set of gaming activations also includes a revamped mobile app and updated Roblox experience.
Wimbledon launches campaign that 'goes beyond tennis'
Campaign created by McCann London.
Uniqlo aligns with top wheelchair tennis player
Gordon Reid will inform product development among other responsibilities.
Wimbledon in Asia: How brands played the game
Over the past seven days, brands have been posting and tweeting about Wimbledon over 5,000 times. Unmetric took a look at the brands that joined in on the conversation.
HSBC undertakes Chinese grassroots tennis push
LONDON - HSBC is upping its presence into grassroots tennis, by launching an initiative to help promising Chinese tennis players.
Mercedes-Benz signs Li Na as its first Chinese global brand ambassador
BEIJING - After becoming the first Asian player to win the French Open last month, tennis star Li Na has now signed up as the first Chinese global brand ambassador for Mercedes-Benz, with a locally driven campaign on the way.
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