A set of gaming activations also includes a revamped mobile app and updated Roblox experience.
Campaign created by McCann London.
Gordon Reid will inform product development among other responsibilities.
Over the past seven days, brands have been posting and tweeting about Wimbledon over 5,000 times. Unmetric took a look at the brands that joined in on the conversation.
LONDON - HSBC is upping its presence into grassroots tennis, by launching an initiative to help promising Chinese tennis players.
BEIJING - After becoming the first Asian player to win the French Open last month, tennis star Li Na has now signed up as the first Chinese global brand ambassador for Mercedes-Benz, with a locally driven campaign on the way.
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