Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.
EXCLUSIVE: Virtue has reorganised its business into 'mega regions'—combining APAC with MEA and North America with LATAM—a move it believes will lead to more "culturally rich" work for brands.
The agency has picked up 45 new clients around the world in the past year.
Vice creative agency opens three offices in the region and announces key hires.
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