Less than a quarter of APAC youth find identity in brands, even fewer influenced by celebrities: Vice
Results from an extensive APAC study by Vice Media, revealed to Campaign exclusively, reiterates the need for brands to recalibrate how young people view their identity, success and creativity.
INSPIRATION STATION: The non-profit movement joins hands with Virtue for the project.
The associate creative director at Virtue on wild memories in Portugal, a huge rebranding he worked on for Korean Air, and advice he would give his younger self.
Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.
Along with metaverse hype comes more tangible creative and commercial opportunities for marketers, says Virtue's chief strategy officer.
A consumer study by Virtue shows that 86% of respondents in Korea have purchased virtual products with digital fashion being the most popular category.
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