The former Facebook and JWT creative takes a dual role as CCO for Southeast Asia and creative lead on GSK.
SINGAPORE - J. Walter Thompson (JWT) has announced the appointment of Marco Versolato to the dual role of chief creative officer of its Singapore office and global ECD for Lux.
SINGAPORE - Valerie Cheng, CCO of J. Walter Thompson Singapore will be moving on to a new role at Facebook, as head of Creative Shop for Southeast Asia, in mid-February.
SPIKES ASIA - When male creatives try out female beauty products because they have no female peers with whom to discuss the feelings of actual women, the industry has a problem.
CREATIVE INTERVIEW: JWT Singapore’s CCO Valerie Cheng believes that the most effective creative work should result in sustainable and scalable business solutions for clients.
SINGAPORE - Subway Singapore’s attempt to promote its SG$5 combos using a stereotypical character with an exaggerated local accent has backfired, according to industry veterans.
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