Get vaxxed or get out: Employee demand is spurring agency vaccine mandates
In the US, it’s not government policy as much as employee activism that is driving agency vaccine mandates.
How communicators can reach the vaccine-hesitant
Those who are skeptical about the COVID-19 vaccine or refuse to get one altogether are politically disengaged, and therefore best reached through unconventional channels.
Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.
Gen Z isn’t influenced by brand vaccine campaigns
A study by Unidays shows that brand campaigns and incentives are not the reason the digital generation is getting vaccinated.
Google India urges people to #GetTheFacts by asking questions about the vaccine
The company employs its familiar autofill-style ad to urge people to seek out evidence in a campaign by Toaster India.
'Russian' PR firm offered influencers money to discredit Pfizer vaccine
A PR agency with reported links to Russia offered European influencers money to discredit the Pfizer vaccine to their followers on social media channels.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins