Apr 17, 2024

How UOB reduced its ad emissions without compromising on attention time

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Sep 15, 2022

UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign

New brand positioning kicks-off today with a refreshed logo, seal, uniforms and a regional campaign.

Jun 16, 2020

COVID actions pay off in favourability for banks

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Nov 27, 2009

Sector Insight... Singapore banks look to rebuild following crisis

The city-state's financial services industry adopted a safety-first marketing strategy after last year's turmoil.