SINGAPORE - As sports label Under Armour kicks off a strategic Southeast Asia partnership with One Championship at a mixed-martial-arts event tonight in Singapore, chief marketing officer Adrian Chai talks to Campaign about the brand’s approach to the region.
ASIA-PACIFIC - Following Adobe's many announcements about its marketing suite during its Summit event in Salt Lake City last week, Campaign Asia-Pacific talked to Paula Parkes, head of digital marketing Asia-Pacific, and Hisamichi Kinomoto, VP marketing of Japan and Asia-Pacific, about the company's strategy for marketing the technology in Asia.
SALT LAKE CITY – With over 6000 delegates attending this year’s Adobe Summit, the opening speakers ranged from author Michael Lewis to Under Armour’s Jody Giles, who wooed the crowd in a demonstration of the brand’s retail and digital marketing prowess using Adobe technology.
HONG KONG - Clothing brand Under Armour marked its entry into the Hong Kong market yesterday with a press event featuring Michael Dawson and other players from Tottenham Hotspur Football Club.
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