Jul 26, 2013

'Athlete's brand' Under Armour launches in Hong ...

HONG KONG - Clothing brand Under Armour marked its entry into the Hong Kong market yesterday with a press event featuring Michael Dawson and other players from Tottenham Hotspur Football Club.

Jul 22, 2013

Is there truth in advertising? 'Results don't lie' ...

NEW ZEALAND - Leading new Zealand creatives undergo polygraph testing in a campaign inviting entries into the upcoming CAANZ (Communication Agencies Association of New Zealand) Effie Awards.

Jul 19, 2013

Game of 'Tag on Wheels' shows off Nissan Micra

INDIA - Four Nissan Micras engage in a playful—and seemingly dangerous—game of tag in a campaign meant to highlight the redesigned vehicle's features, including its continuously variable transmission (CVT).

Jul 12, 2013

AIA launches new positioning as 'The real life ...

HONG KONG - AIA is taking a new direction in its brand positioning, calling itself 'The real life company' and launching a new campaign, 'Real life never stops', through TBWA\Hong Kong.