SOUNDING BOARD: Did APAC simply produce less award-worthy work this year, or did Cannes’ tougher rules expose markets that had become as skilled at building case studies as campaigns?
TODAY'S EDITION
07/06/2026
Latest
Meta faces mounting pressure in India over Instagram child abuse ads
India has given Meta seven days to explain how paid Instagram ads promoting child sexual abuse material were allowed through, intensifying scrutiny of its moderation failures in its largest market.
WPP Media lands L'Oréal ANZ, expands Swisse remit in China
L'Oréal has retained the agency across Australia and New Zealand, while Swisse Wellness has appointed WPP Media as the China media planning partner.
Why agencies are losing influence in the boardroom
"The industry's own Reformation won't begin with one dramatic event," writes Whittaker. He argues agencies have become too focused on operational debates and too removed from the boardroom.
Campaign Cannes Global Podcast, episode 3: Review of festival and big winners
Editors from Campaign's sites around the world gather to pick their Cannes highlights.
Is advertising still a good career choice for young creatives?
Campaign asks APAC's creative leaders is advertising still the career choice for young creatives to dream big, take risks, and make work that matters?
Exit Interview: Ogilvy’s Kent Wertime on disruption, co-leadership, and leaving no unfinished business
After 27 years with the network and four decades in the advertising industry, the APAC co-CEO and global chief of Ogilvy One reflects on a career defined by calculated risks, deep human connection, and knowing exactly when to step away for his "next chapter."
Former GroupM China chief investment officer jailed for life in bribery case
A Chinese court has handed down a life sentence to WPP's former ad-buying chief for China, Di Fei, following a $176 million bribery scandal.
Over 9 in 10 APAC shoppers ditch brands without voicing complaints, Ogilvy report finds
Ogilvy PR APAC CEO Richard Brett warns that brands need to go beyond social listening and adopt a holistic reputation strategy.
The Knowledge
Indonesia's top 50 brands 2026
From ecommerce to instant noodles, messaging apps to mineral water—discover the brands winning over Indonesian consumers in YouGov’s latest rankings.
Pride 2026 exposes APAC’s widening divide on LGBTQ+ visibility
APAC’s Pride landscape is becoming more polarised in 2026, with some markets embracing visibility while others pull back under pressure.
What does it mean to be an LGBTQ+ influencer in Asia in 2026?
Campaign spoke to Queer content creators across Singapore and Hong Kong on navigating fewer deals and rising caution as brands pull back from Pride marketing.
Stagwell wins IBM creative account after ending 32-year partnership with Ogilvy
Stagwell agencies Code and Theory and Anomaly will begin work for the tech giant in August.
Creative Minds: Why this Cannes-recognised creative does it all for his mother
Jaz Lee discusses the work that earned his team a Cannes shortlist and how he went from broke high school dropout to ECD at Leo SEA.
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The Work
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From information to intelligence: how AI-powered search is delivering for consumers, and advertisers
New products and features are transforming Google Search from an information provider to an intelligent thought partner, particularly among young Southeast Asian consumers. Relevant results keep users engaged for longer – and that means brands have a valuable opportunity to benefit from being part of the conversation
OPINIONS
Eurovision Asia is a new test for brands
For brands eyeing Eurovision Asia, the real question is not whether they can be seen, but whether they can add value to the communities and fandoms it creates.
'AI can't replicate human vulnerability': Lili Jiang on the Cannes Lions 2026 reset
Jury expectations have changed drastically in recent years, the Cheil Hong Kong ECD opined. She believes creative judgement is the key differentiator in winning work.
Why Asia still struggles for recognition at Cannes
Cannes deserves credit for putting Asia on the agenda, the next step is making sure the work gets judged on its own terms, writes Andreas Krasser.
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Accenture Song’s Ndidi Oteh is the latest in the series.
Yannick Bolloré: Combine power of machines and understanding of human desire to win
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Yannick Bolloré of Havas completes the series.
Arthur Sadoun: People are our number one asset and key differentiator for our clients
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Arthur Sadoun of Publicis Groupe is next in the series.
The editor's diary from Cannes Lions 2026
Smart, unfiltered notes from the Croisette, as seen through the Campaign Asia editor's lens.
What marketing to CFOs teaches me as a CMO
The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.