Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
Interactive video from Happiness Saigon improves as more people watch the same screen together.
BALI - The 2014 edition of MediaWorks, launched last night by chairperson Torie Henderson of Omnicom, will see 11 teams of rising stars work on a brief for Carlsberg's Tuborg brand during an intense four-day workshop alongside industry mentors.
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