Some conservatives threatened to boycott the brand after its mascot was seen with the trans influencer at the Tony Awards on Sunday night. The brand says there’s no partnership.
Latest campaign conceptualised by Edelman features transgender actor Sia, focusing on relationships and understanding.
Anheuser-Busch: 'No truth' to report Bud Light fired agency responsible for Dylan Mulvaney partnership
The brewer was said to have told beer distributors last week that it fired a ‘third-party ad agency.’
The materials coincide with International Transgender Day of Visibility on Friday.
Eleven ways you can make trans and gender non-conforming people feel more included.
Last week, luxury fashion house Burberry launched its 2023 Valentine’s campaign. The campaign included a gender non-conforming couple and, upon launch, the brand found itself on the receiving end of a ‘gender critical’ backlash.
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