transgender
How to make pride marketing campaigns work in China
Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?
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Ariel celebrates Kerala’s first transgender doctor who beat all the odds
Watch the film conceptualised by BBDO India here
A dozen APAC ads that prove the industry can make a difference on DEI
A collection of great APAC campaigns that have argued for inclusion, tolerance and equitable treatment.
When brands and agencies do transgender and non-binary people justice
Starbucks and New Zealand telco Spark restore faith that advertising can make a difference by creating empathy for people who deserve a lot of it—but get very little.
Kill the binary
Given how visible genderfluid and queer people are becoming in culture, I’m struck at our industry’s lack of movement in how we communicate with a society that cares less and less about gender in how they act, look, dress, or talk.
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