Advertisers can make the process a positive one, if they adhere to these key principles, contends the managing partner, Greater China & Southeast Asia, The Observatory International.
The winners of the fifth-annual Agency-Marketer Partnership Awards will be revealed on 6 September.
Photos from the 2017 Agency-Marketer Partnership Awards ceremony in Singapore on 16 August.
The results of the fourth annual Agency-Marketer Partnership Awards, recognising Asia-Pacific’s most effective client-agency relationships, are in.
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