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Beyond measure: How metrics can power a winning TikTok strategy

1 Beyond measure: How metrics can power a winning TikTok strategy

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

2 ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

M&M’s spokes candy controversy is a Super Bowl stunt

3 M&M’s spokes candy controversy is a Super Bowl stunt

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

4 Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Adtech leaders react to potential breakup of Google's ad business

5 Adtech leaders react to potential breakup of Google's ad business

The only 2023 marcomms trend report you actually need to read

6 The only 2023 marcomms trend report you actually need to read

Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

7 Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

8 Big tech bleeds, Southeast Asia ad tech hit, but not as hard

Cultural blunders: Brands gone wrong

9 Cultural blunders: Brands gone wrong

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

10 Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?