the north face

Mar 1, 2023

Why has The North Face become synonymous with every Chinese youth’s winter gear?

Rising to prominence in China by tapping into TV rap shows, the brand remains a top seller for outdoor sportswear. But with Gen Z now wanting elevated aesthetics and unique qualities, what's next for TNF?

Oct 18, 2020

The North Face returns to Facebook with inclusive outdoors push

The testimonials, filters and GIFs will run on Instagram, marking a return to the platform for The North Face, which was the first to join the Facebook ad boycott earlier this year.

Jun 25, 2020

How much power do brands have to change Facebook's behaviour with boycotts?

Ben & Jerry's, The North Face and Patagonia have pulled advertising in an attempt to force platform to change stance on hate speech.

Oct 22, 2012

US-based Factory Design Labs launches in China, services The North Face and Oakley

DENVER - Full-service agency Factory Design Labs has launched new offices in Shanghai China and Verbier, Switzerland to support brand clients The North Face and Oakley.

Mar 23, 2012

The North Face encourages Chinese urbanites to 'go wild'

SHANGHAI - A four-documentary series as part of a digital campaign for The North Face is trying to address the increasingly stressful, hectic and sedentary lifestyles of urban Chinese consumers.