the north face
Why has The North Face become synonymous with every Chinese youth’s winter gear?
Rising to prominence in China by tapping into TV rap shows, the brand remains a top seller for outdoor sportswear. But with Gen Z now wanting elevated aesthetics and unique qualities, what's next for TNF?
The North Face returns to Facebook with inclusive outdoors push
The testimonials, filters and GIFs will run on Instagram, marking a return to the platform for The North Face, which was the first to join the Facebook ad boycott earlier this year.
How much power do brands have to change Facebook's behaviour with boycotts?
Ben & Jerry's, The North Face and Patagonia have pulled advertising in an attempt to force platform to change stance on hate speech.
Discovering China: MarketingPulse conference 2018
Speakers from major brands and standout Chinese agencies are scheduled on the day.
US-based Factory Design Labs launches in China, services The North Face and Oakley
DENVER - Full-service agency Factory Design Labs has launched new offices in Shanghai China and Verbier, Switzerland to support brand clients The North Face and Oakley.
The North Face encourages Chinese urbanites to 'go wild'
SHANGHAI - A four-documentary series as part of a digital campaign for The North Face is trying to address the increasingly stressful, hectic and sedentary lifestyles of urban Chinese consumers.
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