Rising to prominence in China by tapping into TV rap shows, the brand remains a top seller for outdoor sportswear. But with Gen Z now wanting elevated aesthetics and unique qualities, what's next for TNF?
The testimonials, filters and GIFs will run on Instagram, marking a return to the platform for The North Face, which was the first to join the Facebook ad boycott earlier this year.
Ben & Jerry's, The North Face and Patagonia have pulled advertising in an attempt to force platform to change stance on hate speech.
DENVER - Full-service agency Factory Design Labs has launched new offices in Shanghai China and Verbier, Switzerland to support brand clients The North Face and Oakley.
SHANGHAI - A four-documentary series as part of a digital campaign for The North Face is trying to address the increasingly stressful, hectic and sedentary lifestyles of urban Chinese consumers.
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