TOP OF THE CHARTS: The same survey finds nearly two-third of respondents feel companies don't need to cut back on business activities at this time.
Running, women and a move away from paid media added up to a winning formula in Asia.
Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.
HONG KONG - The Economist’s debut marketing event in Asia, Marketing Unbound, which took place Friday, set out to define whether marketing really has changed and evolved.
Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.
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