Apr 16, 2020

In Japan, brands' response to COVID-19 scores higher than government: McCann

TOP OF THE CHARTS: The same survey finds nearly two-third of respondents feel companies don't need to cut back on business activities at this time.

Oct 12, 2016

What Puma is doing right in Asia

Running, women and a move away from paid media added up to a winning formula in Asia.

Jul 21, 2016

'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia

Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.

May 23, 2016

Top takeaways from The Economist's Marketing Unbound

HONG KONG - The Economist’s debut marketing event in Asia, Marketing Unbound, which took place Friday, set out to define whether marketing really has changed and evolved.

Jan 20, 2016

Coca-Cola unites brands under 'Taste the Feeling' campaign

Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.