SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.
Getting Tesla's Model 3 and Model X into Tencent's popular mobile game, Game for Peace, resulted in a boost for test drives and orders.
Brand experience, pricing control and access to personal data are some of the issues on the line as the carmaker refuses to honour a discount the Chinese ecommerce platform offered unilaterally.
China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.
No agenda, no frills, no beating around the bush.
HONG KONG - While Elon Musk's appearance in Hong Kong yesterday yielded no new multi-million-dollar projects, the famous billionaire inventor and entrepreneur, appearing in his capacity as Tesla Motors CEO, lauded Hong Kong's supportive policies and announced a new Tesla store in Macau and a possible production factory in China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins