Feb 26, 2021

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

Sep 8, 2020

Tesla placement in Tencent game boosts real-life test drives

Getting Tesla's Model 3 and Model X into Tencent's popular mobile game, Game for Peace, resulted in a boost for test drives and orders.

Aug 24, 2020

Tesla dispute with Pinduoduo over discounts powers on

Brand experience, pricing control and access to personal data are some of the issues on the line as the carmaker refuses to honour a discount the Chinese ecommerce platform offered unilaterally.

Sep 17, 2018

It’s official: China’s luxury market is exploding

China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.

May 15, 2017

How Elon Musk built global brands with zero marketing

No agenda, no frills, no beating around the bush.

Jan 26, 2016

Elon Musk: Hong Kong a 'beacon' city for electric vehicles

HONG KONG - While Elon Musk's appearance in Hong Kong yesterday yielded no new multi-million-dollar projects, the famous billionaire inventor and entrepreneur, appearing in his capacity as Tesla Motors CEO, lauded Hong Kong's supportive policies and announced a new Tesla store in Macau and a possible production factory in China.