Can Tesla reclaim the electric vehicle crown?
BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?
Can VinFast become a global electric vehicle brand?
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Elon Musk’s back-to-office demands: Takeaways on employee experience
Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?
Twitter agrees to sell to Elon Musk, who promises string of changes
Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.
Post pandemic, are brands being forgotten?
The latest Participation Brand Index from Iris reveals a crisis in how brands are thought of by consumers.
Chinese brands record stellar year in Kantar BrandZ Most Valuable Global Brands 2021
Four of the five brands that doubled their values in the new Global Top 100 hail from the mainland, and China now has 18 homegrown brands in the ranking.
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