May 13, 2024

The Tesla trial: Can brands thrive without a traditional marketing team?

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

Apr 24, 2024

Tesla lays off marketing team

Affected employees sat on Tesla’s growth content team and within its design studio.

May 18, 2023

‘Advertising is awesome and everyone should do it’: Tesla's Elon Musk U-turns

Musk has previously said that he hates advertising but acknowledged that Tesla was often ‘preaching to the choir’.

Jan 16, 2023

Can Tesla reclaim the electric vehicle crown?

BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?

Aug 25, 2022

Can VinFast become a global electric vehicle brand?

BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.

Jun 8, 2022

Elon Musk’s back-to-office demands: Takeaways on employee experience

Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?