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Aggressive mobile pricing, content help Netflix dominate key SEA markets
Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.
iQiyi embraces programmatic to monetise international platform
Video platform eyes private-marketplace deals for its premium video content.
Price and payment flexibility crucial for OTT platforms in Asia
The diversity of Asia's payment landscape requires a tailored and flexible approach to subscriptions, and investment in local technology infrastructure.
Netflix sees biggest jump in APAC memberships in Q4
SVoD service also announces deal with Japan's Pokémon global subsidiary to premiere newest animated movie exclusively on Netflix outside Japan and Korea.
Netflix reveals APAC is biggest growth region
While Asia-Pacific is Netflix's smallest region, it has recorded the strongest growth over the past three years.
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