Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.
Video platform eyes private-marketplace deals for its premium video content.
The diversity of Asia's payment landscape requires a tailored and flexible approach to subscriptions, and investment in local technology infrastructure.
SVoD service also announces deal with Japan's Pokémon global subsidiary to premiere newest animated movie exclusively on Netflix outside Japan and Korea.
While Asia-Pacific is Netflix's smallest region, it has recorded the strongest growth over the past three years.
Malaysia will become the second market in which the mobile-only plan will be available, following a test in India earlier in the year.
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