The diversity of Asia's payment landscape requires a tailored and flexible approach to subscriptions, and investment in local technology infrastructure.
SVoD service also announces deal with Japan's Pokémon global subsidiary to premiere newest animated movie exclusively on Netflix outside Japan and Korea.
While Asia-Pacific is Netflix's smallest region, it has recorded the strongest growth over the past three years.
Malaysia will become the second market in which the mobile-only plan will be available, following a test in India earlier in the year.
Advertisers plan to increase investment in advanced TV by nearly one-third (29%) over the next five years as time spent catches up to traditional linear TV, according to Dataxu.
The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.
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