#stereotype | Campaign Asia

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women

The Information

Mar 9, 2024

Bailey Calfee

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women

CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.

Just 4.7% of adspend put behind ads with women in professional settings

Mar 9, 2023

Sarah Dennis

Just 4.7% of adspend put behind ads with women in professional settings

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.

#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?

Mar 8, 2023

Matthew Keegan

#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?

Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?