A Royal Challenge to get rid of stereotypes in cricket

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

Royal Challenge Sports Drink has rolled out ChallengeAccepted, a campaign that looks to challenge gender-based stereotypes in cricket, with a mixed gender cricket match.

Conceptualised by DDB Mudra, the film features cricketers Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy from the Indian women's cricket team and Virat Kohli from the men's team. The campaign's message is that a day is coming where the world needs to become equal’.

The idea is to...

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