The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
‘Good enough will never change the world’ says Stanchart, and neither will their ad.
HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community charity drive has raised more than HK$75,000 for three designated charities.
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