Jan 31, 2020

Singtel Optus pays Australia's largest fine for spam marketing

Australian Communications and Media Authority (ACMA) hits Optus with record AUD $504,000 notice

Jun 11, 2019

Welcome to Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

Jun 11, 2019

Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019

Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?

Dec 20, 2017

Facebook to battle engagement baiting with demotions

Facebook has taken corrective steps to punish brands trying to game its algorithm for ranking high in newsfeeds.

Jun 30, 2015

Hip Hop foodie positions Spam in a heroic light

TOKYO - Hormel Foods introduces Spam in a way many will never have seen it before: with a rap song composed of recipe ideas from fans.

Apr 5, 2012

Opinion: Not waving, but drowning in marketing messages

We're hard-wired to love and respond to good stories. Yet too many lazy marketers, especially email marketers, overload consumers with quantity, not quality, according to John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.