sonic branding

4 days ago

Anatomy of a sonic logo

Ba Da Ba Ba Ba, I’m Lovin It.

Apr 28, 2021

Notes of science enter the art of sonic branding

Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.

Jun 26, 2020

In a quieter world, brands must think carefully about the noise they make

Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.

Apr 15, 2020

Mastercard dethrones McDonald's to be named best audio brand

Runners-up include Shell, Apple and Google.

Jan 14, 2020

Mastercard's single is a priceless moment in musical history

Is a brand releasing a song really as absurd as it sounds?