Ba Da Ba Ba Ba, I’m Lovin It.
Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.
Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.
Runners-up include Shell, Apple and Google.
Is a brand releasing a song really as absurd as it sounds?
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