sonic branding
Why Hans Zimmer's BMW score is irritatingly good
Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.
Campaign Crash Course: Why and how to develop a sonic identity
There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
Notes of science enter the art of sonic branding
Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.
In a quieter world, brands must think carefully about the noise they make
Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.
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