sonic branding

Mar 28, 2022

Why Hans Zimmer's BMW score is irritatingly good

Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.

Jun 18, 2021

Campaign Crash Course: Why and how to develop a sonic identity

There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.

Jun 9, 2021

Colgate's new hum: Brand unveils global sonic branding

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.

May 4, 2021

Anatomy of a sonic logo

Ba Da Ba Ba Ba, I’m Lovin It.

Apr 28, 2021

Notes of science enter the art of sonic branding

Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.

Jun 26, 2020

In a quieter world, brands must think carefully about the noise they make

Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.