social commerce
TikTok disputes report it is 'abandoning' live shopping expansion in Europe
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.
App watch: Alibaba introduces Taibang into the social commerce space
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?
What's behind the boom in social commerce in Southeast Asia?
M&C Saatchi Performance delves into the growth drivers of social commerce, the profile of social shoppers in the region, the purchase trends across categories, and the pain points for marketers.
Social commerce orders doubled in SEA in H1 2021: IKala
TOP OF THE CHARTS: While Covid restrictions may have eased in the region, consumers continue to flock to social media platforms to make purchases a report reveals, with varying payment methods.
Pinterest rolls out shopping features in social commerce push
The platform wants to recreate the mall experience online in a personalized way.
Publicis Groupe partners with TikTok on social commerce
The holding company will test the platform’s new social commerce products and access exclusive research.
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