social commerce

Jan 12, 2021

Why China is a decade ahead in social-driven sales

Social commerce sales in China are ten times that of the US. How did China get so far ahead?

Oct 28, 2020

Time for a radical rethink of how we use social platforms in ecommerce

Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.

Oct 28, 2020

TikTok partners with Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.

Jun 16, 2020

Livestream selling is all the rage in China, but beware

As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.

May 8, 2020

Is there anything social about your social commerce?

To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.

Dec 19, 2019

Is social selling China’s next big marketing trend?

Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.