Social commerce sales in China are ten times that of the US. How did China get so far ahead?
Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.
As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.
Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.
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