As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.
Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
BEIJING - Kuvera, a WPP company specialising in end-to-end e-commerce in China, and Paipai, a social commerce platform on mobile owned by JD.com, signed an agreement that allows each other high-level access to online retailing tools, client recommendations and advertising inventory.
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