social commerce
Why China is a decade ahead in social-driven sales
Social commerce sales in China are ten times that of the US. How did China get so far ahead?
Time for a radical rethink of how we use social platforms in ecommerce
Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.
TikTok partners with Shopify for social commerce
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.
Livestream selling is all the rage in China, but beware
As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
Is there anything social about your social commerce?
To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.
Is social selling China’s next big marketing trend?
Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.
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