We're seeing the rise of a new smart consumer, smart economy and a smart community in China.
Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.
Arvind Sethumadhavan of Dentsu Aegis Network shares thoughts on the utility and marketing potential of smart devices and technologies showcased at this year's CES Asia.
Will smart fabrics usher in the true 'wearables' revolution?
By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.
MAINLAND CHINA - Mercedes Benz, the second brand to launch a Weibo social commerce campaign after Chinese smartphone maker Xiaomi, has sold 666 specially designed Smart cars within a week last month.
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